Stunning nature, rich culture, and exceptional hospitality that offer a luxurious escape. Read our guides and reviews and join our e-mail list for continuous updates.
Destinations
Curated for those who seek new luxury, transformative wellness, inspired design, and extraordinary experiences.
Gamla Stan, the “Old town” in English, in Stockholm, is the kind of place that instantly makes you reach for your camera—and then your breath. Let’s explore why it truly belongs on every...
The Lucia celebration in Sweden is December 13. Lucia arrives with radiance, offering Sweden a moment of calm beauty. It is an event worth experiencing. The celebration provides a welcome pause in the...
In a country known more for snow than Sauvignon, Sweden’s vineyards quietly rewrite the rules of luxury. Here, amid northern light and forest air, wine meets wonder. Though frost, wind and short...
Hotels
Discover our handpicked selection of exceptional hotels, guiding you to your next stay.
From the moment I discovered Story Hotel Studio Malmö online, it checked all the right boxes: clean-lined Scandinavian interiors, a prime marina-side location, and that irresistible promise of Nordic...
Discover Yasuragi, a peaceful Japanese-inspired spa retreat nestled in pine forests near Stockholm—serenity, silence, and nature await...
An Archipelago Escape, Just Beyond the Stockholm city, Sweden. Just a short boat ride from the heart of Stockholm, Skepparholmen Nacka quietly reveals itself—a peaceful hideaway nestled between sea...
The velvet atlas
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About The velvet atlas
Our intention is to define the NEW LUXURY as experiences that nurtures mind, body, and spirit—thoughtfully curated travel destinations, elevated hotel and culinary experiences, transformational wellness retreats, and inspiring design.
We are inspired by soulful experiences and exceptional design. From architecture and boutique hotels to wellness retreats and timeless vintage objects, we explore what moves us. We research, visit, and curate guides to the world’s most remarkable hotels and restaurants, and immerse ourselves in luxury wellness retreats to experience their healing practices and lasting benefits.
We collaborate with companies that inspire us and align with our brand values. Contact Us if you have an experience you want to share.
design
Discover timeless Mid Century Modern furniture, Design icons and beautiful objects that inspire us.
Carl-Gustaf Hiort af Ornäs shaped Nordic design with a calm confidence that still resonates today. Although he studied architecture in Helsinki, he left before graduating and instead mastered...
The Artek A333 “Turnip” Pendant Light was originally crafted in the 1950s for the canteen of the National Pensions Institute in Helsinki. Its nickname “Turnip” pays homage to its...
The Eye Chair – Model 84 The Eye Chair, designated as Model 84, stands as an iconic example of Danish mid-century modernism, designed by Ejvind A. Johansson in the early 1960s. Reflecting the...